العثماني
مشرف سابق
SBN: 1845448553
Title: Pharmaceutical Marketing
Author: Ross Mullner
Publisher: Emerald Group Publishing
Publication Date: 2005-11-30
Number Of Pages: 92
Average Amazon Rating:
Editorial Description
The purpose of this title is to address some of the complex and controversial issues posed by pharmaceutical marketing. Specifically, articles in this work will address the impact of direct-to-consumer advertising of drugs, the marketing of drugs over the Internet, pharmaceutical companies' marketing policies, and the marketing of herbal products, which are not regulated by the United States Food and Drug Administration (FDA). Hopefully, it will provide many new insights into the benefits an ...read whole description
الرابط
http://rapidshare.com/files/4066488/Pharmaceutical_Marketing_2.pdf.html
Title: Pharmaceutical Marketing
Author: Ross Mullner
Publisher: Emerald Group Publishing
Publication Date: 2005-11-30
Number Of Pages: 92
Average Amazon Rating:
Editorial Description
The purpose of this title is to address some of the complex and controversial issues posed by pharmaceutical marketing. Specifically, articles in this work will address the impact of direct-to-consumer advertising of drugs, the marketing of drugs over the Internet, pharmaceutical companies' marketing policies, and the marketing of herbal products, which are not regulated by the United States Food and Drug Administration (FDA). Hopefully, it will provide many new insights into the benefits an ...read whole description
الرابط
http://rapidshare.com/files/4066488/Pharmaceutical_Marketing_2.pdf.html
